GoHighLevel Pricing 2026: Every Plan Explained
GoHighLevel's pricing looks simple: three numbers, $97, $297 and $497 a month. The number that leaves your bank account is usually higher, because phone calls, texts, emails and AI features are billed on top of the plan. This guide explains every plan, every extra charge, and the real monthly cost for a solo business and for agencies with three and ten clients.
GoHighLevel costs $97, $297 or $497 a month in 2026, or $970, $2,970 or $4,970 a year if you pay annually. Every plan includes unlimited contacts and users plus a 14-day free trial. Phone, text, email and AI usage are billed on top, so a typical small agency pays roughly $175 to $720 a month all in.
How much does GoHighLevel cost in 2026?
GoHighLevel charges $97 a month for Starter, $297 a month for Unlimited and $497 a month for the Founder Plan. A fourth tier, Enterprise, is priced individually through HighLevel's sales team. All three published plans are month to month with no long-term contract, and every plan starts with a 14-day free trial.
Annual billing costs ten times the monthly price, which is two months free: Starter $970 a year instead of $1,164 (saves $194), Unlimited $2,970 instead of $3,564 (saves $594), and the Founder Plan $4,970 instead of $5,964 (saves $994).
| Plan | Monthly | Annual | Annual saving | Sub-accounts | Best for |
|---|---|---|---|---|---|
| Starter | $97 | $970 | $194 | 3 | One business, or a new agency with up to 3 clients |
| Unlimited | $297 | $2,970 | $594 | Unlimited | Agencies running client accounts at scale |
| Founder (formerly Agency Pro) | $497 | $4,970 | $994 | Unlimited | Agencies reselling GoHighLevel as their own software |
| Enterprise | Custom quote | Custom quote | Not published | Unlimited | Large organisations needing dedicated support and compliance |
Prices are in US dollars, from HighLevel's own pricing page, checked 6 November 2026. You can upgrade or downgrade at any time, and a mid-month upgrade is charged only as the prorated difference.
What does the Starter plan include for $97 a month?
The Starter plan is GoHighLevel's entry tier at $97 a month, and it includes the full core platform for up to three sub-accounts. A sub-account is a separate business account inside your agency account, with its own CRM, pipelines, funnels, calendars and workflows, so one sub-account normally equals one client or one business.
Starter includes unlimited contacts and users, the CRM and pipelines, website and funnel builder, email and SMS marketing, booking calendars, reputation management, forms, surveys, courses and workflow automation, plus 24/7 support. The three-sub-account limit is the main constraint. Starter has no API access and no rebilling, so you cannot pass usage costs on to clients or connect external tools through the API.
Starter suits a single business running its own marketing, or a new agency with one to three clients learning the platform. Once a fourth client signs, the jump to Unlimited is the next step.
What does the Unlimited plan include for $297 a month?
The Unlimited plan costs $297 a month and removes the sub-account limit entirely: whether you run 4 clients or 50, the plan price stays $297. The platform cost per client falls with every client added. At ten clients it costs $29.70 per client a month; at twenty it costs $14.85.
Unlimited includes everything in Starter, plus basic API access and rebilling of phone and email usage to clients at cost. Rebilling lets an agency pass usage charges on to the sub-account that generated them, instead of holding the phone and email bill. White-label branding of the desktop web app is included from this tier, so clients see your logo and login domain rather than HighLevel's.
Unlimited suits agencies with more than three clients that are not yet reselling GoHighLevel as their own software product. If you sell retainers and deliver inside client accounts, this is usually the right plan.
What is the Founder Plan, and is it the same as Agency Pro?
The Founder Plan is GoHighLevel's $497-a-month top tier, previously sold as Agency Pro. HighLevel renamed it at LevelUp 2026 in Dallas on 27 October 2026, and existing Agency Pro customers moved across automatically at the same price. The pricing page FAQ still says Pro plan in places, so all three names refer to the same $497 tier.
SaaS Mode is the feature that defines the Founder Plan. SaaS Mode turns HighLevel into your own sellable software product: you set your price, clients subscribe through your website, and their accounts are created automatically. You also earn recurring revenue by rebilling SMS, email and other usage with your own markup and keeping the difference, which only this tier allows.
The Founder Plan includes everything in Unlimited, plus SaaS Mode with automated sub-account creation, advanced API access, user and agent reporting, and rebilling with markup. The rename added Founder-only features: Industries, Workflow Maps, custom navigation, the A2P console, Ticketing, Project Management, Meeting Rooms, Events, and Loyalty and Rewards, plus Founders Club access and the HighLevel Partner Network. It is also the only plan that unlocks the $20-a-month AI Employee Starter plan, covered below.
The Founder Plan suits agencies that want to sell GoHighLevel itself as a product rather than only selling services delivered inside it. If you have no plan to resell the platform, Unlimited gives you the same delivery tools for $200 a month less. For the full LevelUp 2026 breakdown, see our earlier article: LevelUp 2026 Beyond AI: Founder Plan, Task Management, Ticketing and the New Opportunities Workspace.
What is GoHighLevel Enterprise?
GoHighLevel Enterprise is a custom-quoted tier for larger organisations, priced individually through HighLevel's sales team, with no public price listed. It includes a dedicated customer success manager and account manager, the white-label mobile app and HIPAA compliance included, and the full feature set of the highest platform plan.
Enterprise suits organisations that need dedicated support, compliance coverage and higher limits rather than a self-serve plan. Most agencies and small businesses will never need it, and HighLevel does not publish a price because the package is scoped per customer.
What does GoHighLevel cost on top of the plan price?
The plan price is the platform fee, not the whole bill. GoHighLevel charges separately for the usage that runs through it: phone numbers, text messages, calls, emails and premium AI. These charges are paid from the Agency Wallet, a prepaid balance that HighLevel tops up automatically from your card on file when it falls below your minimum. HighLevel states this openly on its pricing page.
An SMS segment is the unit carriers use to split and price text messages, and longer messages use more segments. The Agency Wallet is the prepaid balance that pays for usage-based services across your sub-accounts.
| Usage | Published rate (US) | Source |
|---|---|---|
| LC Email | $0.675 per 1,000 emails | HighLevel Pricing Guide, all plans |
| Local phone number | $1.15 a month | LC Phone Pricing Guide (Twilio-based rates) |
| SMS segment | $0.00747 | LC Phone Pricing Guide (Twilio-based rates) |
| Outbound call minute | $0.0166 | LC Phone Pricing Guide (Twilio-based rates) |
| A2P 10DLC registration | One-off carrier registration fees | Required before business texting; fees vary |
Phone pricing follows Twilio's rates, so it varies by country, carrier and destination, and the figures above are the published US examples. Two things catch new users out: usage fees can apply during the 14-day free trial, and business texting needs A2P 10DLC registration first, which carries its own one-off carrier fees. Both are stated in HighLevel's pricing guide, but both are easy to miss when comparing headline plan prices.
Which GoHighLevel add-ons cost extra?
Add-ons are optional features with their own prices, and most are charged per sub-account, so they multiply with your client count. The AI Employee plans are the ones that move the bill most, because they are priced per location.
| Add-on | Price | Notes |
|---|---|---|
| AI Employee Starter | $20 a month per location | Founder Plan only; AI assistants with standard models, agents billed separately |
| AI Employee Growth | $50 a month per location | 1,000 Conversation AI replies and 100 Voice AI minutes included a month |
| AI Employee Unlimited | $97 a month per location | Unlimited Conversation, Voice, Reviews and Content AI, subject to fair use |
| Branded Client Portal App | $49 a month per sub-account | Your clients' own branded community app |
| White-label mobile app | $497 a month, or $1,491 a quarter | Your branded app in the app stores |
| HIPAA compliance | $297 a month | Account-wide; cannot be switched off once enabled |
| Premium support | $500 a month, or $5,000 a year | Faster support paths, dedicated account management, private Slack channel |
| WhatsApp integration | $10 a month per sub-account, plus usage | Template and conversation charges on top |
| SEO (powered by Search Atlas) | $79 a month per sub-account | Keyword research, audits, backlinks, reporting |
| Dedicated IP address | $59 a month | Unlimited and Founder plans only |
Smaller add-ons include Online Listings at $30 a month, Premium Prospecting at $29 a month per sub-account, Email Validation at $2.50 per 1,000 checks and WordPress Hosting from $10 a month. Prices come from HighLevel's official Pricing & Billing guide, checked 6 November 2026. Agency users get AI Assistants free on all plans, subject to fair-use limits, while AI Agents that handle ongoing conversations and calls are paid. AI Employee rebilling needs the $497 Founder Plan.
What does GoHighLevel actually cost per month?
The honest answer depends on how many clients you run and how much they message and call. The three worked examples below use the published US rates above, with the assumptions stated, so you can adjust them to your own volumes.
A solo business on Starter: about $123 a month. The plan is $97, plus one local number at $1.15, 2,000 SMS segments at $14.94, 10,000 emails at $6.75 and 200 outbound call minutes at $3.32. The total is $123.16. The plan dominates the bill at this size, and usage adds roughly $26.
A three-client agency on Starter: about $175 a month. The plan is $97, plus three numbers at $3.45, 6,000 SMS segments at $44.82, 30,000 emails at $20.25 and 600 call minutes at $9.96. The total is $175.48. Three clients is the Starter ceiling, so this is the most Starter can carry, and the agency still cannot rebill any of that usage to clients.
A ten-client agency on Unlimited: about $721 a month. The plan is $297, plus AI Employee Growth on five locations at $250, ten numbers at $11.50, 15,000 SMS segments at $112.05, 50,000 emails at $33.75 and 1,000 call minutes at $16.60. The total is $720.90, or about $72 per client before rebilling. On Unlimited the agency can rebill the phone and email usage to clients at cost, which brings the net platform cost down.
The pattern is consistent: the plan is the floor, usage is the variable, and AI Employee scales fastest because it is priced per location. Switching on AI Employee Unlimited at $97 a month for all ten clients adds $970 a month, more than triple the Unlimited plan itself. Model that number before promising AI agents to every client.
Is GoHighLevel worth the price?
GoHighLevel is worth the price when it replaces several subscriptions you already pay for. HighLevel's pricing page notes that most users replace their CRM, funnel builder, email marketing software, appointment scheduler, SMS marketing tools and review management software. A business paying separately for those tools can easily spend more than $297 a month, so the Unlimited plan can be a saving rather than a cost.
The value case is weakest in two situations. First, a solo business that needs only one or two of those tools pays for capability it never uses, and a cheaper single-purpose tool may fit better. Second, an agency that never sets the platform up properly pays the subscription while the value sits unused. The software does not sell or fulfil for you: the plan price is only the licence, and setup, migration and ongoing management are separate work.
That separation is the practical decision. If you have the team and time to build funnels, workflows and automations yourself, the DIY route keeps costs to the plan plus usage. If you do not, paying a team to run it is usually cheaper than hiring for it. CRM Automates runs done-for-you GoHighLevel implementation and management: our pay-as-you-go service covers one-off builds at $80 per 4-hour block, and our dedicated marketing team covers ongoing management from $1,250 a month. We are a GoHighLevel certified company, trusted by 300+ businesses, with 150+ team members and a 94% client retention rate.
Which GoHighLevel plan should you choose?
The right plan follows the number of clients you serve and whether you intend to resell the software. Choose on those two facts, not on the feature list, because all three plans include the same core tools.
| Situation | Plan | Verdict |
|---|---|---|
| One business, your own marketing | Starter, $97 a month | Best for a single business |
| New agency, 1 to 3 clients | Starter, $97 a month | Best for testing the platform |
| Agency with 4 or more clients | Unlimited, $297 a month | Best for most agencies |
| Agency reselling GoHighLevel as software | Founder, $497 a month | Best for SaaS Mode resale |
| Large organisation, compliance needs | Enterprise, custom quote | Best for dedicated support and compliance |
| Unsure, or switching from another CRM | Any plan, 14-day free trial first | Best first step: test with real data |
If you are still deciding, trial the plan you expect to land on, not the cheapest one: the trial gives full access to your chosen tier, so trialling Starter and then needing unlimited sub-accounts wastes the test. Check the current prices on HighLevel's pricing page before you buy, and confirm usage rates in the HighLevel Pricing Guide.
Ready to try it? Start your 14-day free trial here (affiliate link). If the real question is not which plan to pick but who will build and run it, that is what we do: a dedicated marketing team from $1,250 a month covers the CRM, funnels, automations and follow-up, with 24/7 live expert support behind it.
The bottom line
GoHighLevel costs $97, $297 or $497 a month in 2026, with annual billing saving two months on each plan. Starter fits a single business or a new agency with up to three clients. Unlimited at $297 is the right plan for most agencies, because the flat fee covers unlimited client accounts. The Founder Plan at $497 only earns its price when you resell GoHighLevel as your own software. Whatever plan you pick, budget for usage on top: phone, texts, emails and AI are billed separately, and AI Employee scales fastest at $20 to $97 a month per location.
Start your 14-day free trial here (affiliate link) and test the plan that matches your client count. If you would rather have the setup and ongoing management handled for you, book a free call and we will map out what your GoHighLevel account should look like.
Prices verified 6 November 2026 against HighLevel's official pricing page and Pricing & Billing guide. Prices change: check the official pages before buying.
Related reading: Best CRM Software 2026: The Honest Buyer's Guide · CRM Automation Software: Best USA Options 2026
Frequently asked questions
How much does GoHighLevel cost per month?
GoHighLevel costs $97 a month for Starter, $297 for Unlimited and $497 for the Founder Plan, with a custom-quoted Enterprise tier. Annual billing costs $970, $2,970 and $4,970 a year, which is two months free. Phone, text, email and AI usage are billed on top, so the real monthly total is higher than the plan price.
Is there a GoHighLevel free trial?
Yes. Every plan includes a 14-day free trial with full access to the features of the tier you choose, so you can set up your account, build funnels and test automations before paying. Billing starts automatically when the trial ends unless you cancel. Usage fees for phone, email and AI can apply during the trial, so watch the Agency Wallet.
What is the difference between GoHighLevel Starter and Unlimited?
The main difference is sub-accounts: Starter includes 3 and Unlimited includes unlimited sub-accounts, so the plan price stays $297 whether you run 4 clients or 50. Unlimited also adds basic API access and rebilling of phone and email usage to clients at cost. Both plans include unlimited contacts and users and the same core features.
What is the Founder Plan, and is it the same as Agency Pro?
Yes. The Founder Plan is the new name for the $497-a-month plan previously called Agency Pro. HighLevel renamed it at LevelUp 2026 on 27 October 2026, and existing Agency Pro customers moved across automatically at the same price. It is the only plan with SaaS Mode, rebilling with markup, and Founder-only features such as Industries, Workflow Maps and the A2P console.
What costs extra on top of the GoHighLevel plan?
Phone numbers, texts, calls, emails and premium AI are billed by usage from the Agency Wallet, and optional add-ons carry their own prices. The largest are AI Employee at $20 to $97 a month per location, the white-label mobile app at $497 a month, HIPAA at $297 a month and premium support at $500 a month. Most add-ons are charged per sub-account, so they grow with your client count.
Can you pay for GoHighLevel annually, and how much do you save?
Yes. Annual billing costs exactly ten times the monthly price, so you pay for ten months and get twelve. Starter saves $194 a year, Unlimited saves $594 a year and the Founder Plan saves $994 a year. All plans are month to month with no long-term contract, and you can upgrade or downgrade at any time with prorated charges.
