GoHighLevel vs HubSpot | Which CRM Is Right for You In 2025?

Business owners, agency people and start-up creators must have heard of the two tools. GoHighLevel and HubSpot, the two popular CRM and marketing platforms. Both help you in managing leads, automating follow-ups, and growing your business. 

The only question remains is that which one is the better fit for your specific needs?

In this guide, we’ll target GoHighLevel vs HubSpot. The article would be a break down down what each platform does, and how they’re different. We will also help you decide which one suits your business best.

GoHighLevel vs HubSpot | Quick Summary

We are going to go deeper in detail later in this article. But first have a simple comparison explaining key differences between GoHighLevel and HubSpot.

GoHighLevel is designed for marketing agencies and freelancers. It’s an all-in-one tool that replaces several platforms—like funnels, emails, calendars, SMS, and CRMs—with one simple system. It even lets you sell your own branded software. There are many agencies that are also providing white-label services like CRM Automates.

HubSpot is a powerful and flexible customer relationship management tool. It is made for startups, growing businesses, and enterprises. 

It offers free tools that are quite comprehensive. But for more advanced features, for instance automation, paid subscription is available.

In short:

Choose GoHighLevel if you want to manage client marketing, provide client management systems or run an agency with lots of automation.

Choose HubSpot if you want a professional CRM for your sales, marketing, and customer support teams to scale with.

What Is GoHighLevel?

GoHighLevel is a complete marketing platform and workflow automation software. It is especially built for agencies, consultants, coaches, and freelancers. It brings together all the tools you need to run your business or manage your clients—from one place.

With GoHighLevel, you can:

• Build landing pages and sales funnels using sales funnel builder

• Send email and SMS campaigns

• Manage contacts with a built-in CRM

• Book appointments with an online calendar

• Automate follow-ups and workflows

• Collect reviews and track reputation

• Run Facebook Ads integration

• Even white-label the software and resell it as your own

Instead of using many different tools, GoHighLevel combines everything under one dashboard. It saves you time, money, and headaches.

It’s also great for those who want to sell software as a service (SaaS) using its special "SaaS Mode". This feature allows you to charge clients monthly using your own brand.

Who is it best for?

• Digital marketing agencies

• Freelancers or consultants managing many clients

• Coaches or local business marketers

• Entrepreneurs who want to launch their own software business

What Is HubSpot?

HubSpot is a popular customer relationship management software and marketing platform. People from different industries use it, especially for marketing automations. Thousands of businesses around the world have shown trust in HubSpot CRM.

It started with inbound marketing solutions like blogging, SEO, and email campaigns. And now, it has become a full system for marketing, sales, customer support, and websites.

With HubSpot, you get:

• A free CRM to manage contacts, deals, and tasks

• Email marketing and automation (in paid plans)

• Blogging tools and SEO features

• Landing page builder

• Live chat and chatbot tools

• Reporting and dashboards

• Help desk and customer service tools

• Integration with 1,000+ apps and tools

The free version gives you a lot to start with, but as your business grows, you may need to upgrade to their paid Hubs. For instance, Marketing Hub, Sales Hub, or Service Hub. Otherwise you won't be able to unlock its advanced features.

Who is it best for?

• Startups and growing companies

• Sales and marketing teams

• Businesses focused on inbound content and SEO

• Teams needing powerful reports and customer insights

GoHighLevel vs HubSpot: Key Features Compared

Both GoHighLevel and HubSpot are packed with powerful features. But they shine in different areas. Let’s break down how they compare in real-life use cases.

Content Marketing

HubSpot is the better choice when it comes to content marketing. It gives you tools to:

• Create and manage blog posts

• Optimize pages for SEO

• Plan your content calendar

• Track performance with detailed analytics

HubSpot customer relationship management platform is built with inbound marketing in mind. Businesses that want to attract traffic through blog content, organic search, and lead magnets can go better with it.

GoHighLevel, does not offer native blogging or SEO-focused content tools. It’s more focused on lead generation and sales funnels than long-term content strategy. If your business relies heavily on blogging or SEO, HubSpot is the clear winner here.

CRM Capabilities

HubSpot offers a free, modern, and user-friendly CRM. This software contains contact management, sales pipelines, task tracking, and detailed contact insights. It’s great for teams who want a full view of each customer’s journey.

GoHighLevel customer relationship management platform is tailored for agencies. You can manage many client accounts, assign leads, build pipelines, and track activity. No doubt, it’s a powerful tool. And it’s more suited for managing many small businesses or local marketing clients. Rather than complex enterprise sales processes.

Customer Service Tools

HubSpot has a dedicated Service Hub that includes:

• A shared inbox for support emails

• Ticketing systems

• Live chat and chatbots

• Knowledge base builder

• Surveys and reporting

These tools are ideal for businesses that offer support or want to streamline their customer experience.

GoHighLevel does offer basic conversation tracking through its SMS/email system and shared inbox. But unfortunately, it lacks dedicated support features like ticketing or knowledge base. If customer service is a big part of your business, HubSpot offers more.

Sales and Marketing

Both platforms offer tools for sales and marketing—but with different approaches.

HubSpot focuses on:

• Email campaigns and newsletters

• Lead scoring

• Advanced analytics

• Deals and pipelines for sales teams

• Personalization at scale

GoHighLevel focuses on:

• Funnel building and landing pages

• Booking calendars

• SMS and email outreach

• Reputation management

• Sales pipelines for local businesses

If you’re a service provider or agency selling through funnels and direct outreach, GoHighLevel fits better. For traditional B2B or inbound-driven sales teams, HubSpot offers more structure and polish.

Automation

GoHighLevel offers automation tools that rival expensive platforms like ActiveCampaign and Keap. You can build complex workflows triggered by actions like:

• Missed calls

• Form submissions

• Tag updates

• Appointment bookings

These can automate SMS, email, pipeline changes, notifications, and more.

HubSpot also has powerful automation—but it’s only available on higher-tier plans. You can build advanced workflows, use branching logic, score leads, and automate sales tasks—but expect to pay for it.

Bottom Line: GoHighLevel gives full automation access upfront. HubSpot reserves it for higher-priced tiers.

Lead Generation

GoHighLevel is a lead-generation machine. It includes:

• Funnel builder for opt-in pages

• Calendar for booking appointments

• Forms and surveys

• Pop-ups and sticky contact bars

It’s built for converting cold leads into booked calls and paying customers—ideal for agencies and coaches.

HubSpot offers lead forms, pop-ups, and gated content but focuses more on nurturing over time through content. It’s great for long-term strategies, not quick direct-response funnels.

UI and Ease of Use

HubSpot has one of the cleanest, most user-friendly interfaces in the CRM world. It’s beginner-friendly, well-documented, and easy to learn.

GoHighLevel has rich features but it is a bit difficult for beginners. The UI isn’t as polished as HubSpot's interface. But once the user gets a good grip on the tool and understands the interface, he will appreciate its power and flexibility.

Lead Capturing

GoHighLevel shines with landing pages, pop-ups, and sticky bars that are built to convert leads instantly. It even tracks where leads come from, and books them into your calendar directly.

HubSpot focuses on forms, gated content (like eBooks), and email nurturing. It’s less about quick conversions and more about long-term relationship-building.

Email Marketing

Both platforms support email campaigns, but the approach is different.

GoHighLevel:

• Email + SMS in one automation

• Built-in deliverability tools

• Templates, drip campaigns, and behavior triggers

• Works well for cold outreach or local business follow-ups

HubSpot:

• Beautiful email editor

• Advanced segmentation

• Personalization tokens and A/B testing

• Best for newsletters and content nurturing

GoHighLevel vs HubSpot | Pricing & Affordability

Pricing is where the difference becomes very clear.

GoHighLevel pricing model is simple and affordable, especially for agencies:

• $97/month: For a single business

• $297/month: Unlimited client accounts (ideal for agencies)

• $497+/month: SaaS Mode (to resell it as your own software)

Every plan includes funnels, automation, email/SMS tools, calendars, CRM, and more. You don’t pay more as your contact list grows.

HubSpot starts with a generous free CRM, but advanced features get expensive quickly:

• Starter plans: Around $45/month per hub

• Professional plans: $800/month and up (for automation and reporting)

Add-ons like CMS, Service Hub, and contact upgrades can raise your cost significantly

Bottom Line:

GoHighLevel is better for agencies, freelancers, and small businesses looking for all-in-one tools at a flat cost.

HubSpot is better for growing companies who want enterprise-level features and don’t mind paying for scale.

GoHighLevel vs HubSpot: Pros and Cons

Let’s break it down simply.

GoHighLevel Pros

• Built for agencies and service-based businesses

• Includes funnels, calendars, CRM, automation, SMS, email

• One flat monthly fee (no scaling costs)

• Resell it under your own brand with SaaS Mode

GoHighLevel Cons

• Steeper learning curve

• Less polished UI

• Limited native blogging or SEO tools

HubSpot Pros

• Beautiful interface and user experience

• Advanced CRM and customer service tools

• Great for inbound marketing and lead nurturing

• Highly scalable and flexible with integrations

HubSpot Cons

• Gets expensive quickly

• Key features (like automation) locked behind higher-tier plans

• No built-in funnel builder or SMS by default

GoHighLevel vs HubSpot | Customer Support

GoHighLevel provides:

• 24/7 chat and ticket support

• Active Facebook group with thousands of agency owners

• Detailed training videos and onboarding help

• Direct support for SaaS resellers

HubSpot offers:

• Extensive knowledge base and academy

• Email, chat, and phone support (based on plan)

• Personalized onboarding (for paid plans)

• Large partner and developer community

Verdict: Both offer strong support, but HubSpot’s documentation and learning resources are broader. GoHighLevel shines more with community-driven help for agency owners.

How is HighLevel Different from HubSpot?

The core difference is their design philosophy.

GoHighLevel is built for agencies. It replaces tools like ClickFunnels, Calendly, Mailchimp, ActiveCampaign, etc into one white-label platform. It focuses on funnels, automation, and local marketing.

HubSpot is built for growing businesses. It combines marketing, sales, and service tools to power long-term growth through content, CRM, and data insights.

Think of GoHighLevel as an all-in-one growth engine for fast client acquisition. HubSpot is a scalable platform for long-term marketing and sales alignment.

How to Choose the Best Platform for Your Business

No need to be confused about which platform is the better choice for you. It totally depends on your business type, goals, and budget. Here’s how to think about it:

Are you a marketing agency or service provider that builds funnels, runs ads, and books appointments? GoHighLevel is built exactly for that.

Are you a B2B company or content-driven business looking for inbound marketing, advanced CRM tools, and a scalable platform? HubSpot is the better fit.

Do you need affordable automation, SMS, and lead capture in one place without stacking tools? GoHighLevel gives it all at a flat rate.

Do you want polished UI, deep integrations, and enterprise features for your team and clients? HubSpot is unmatched here—but at a higher cost.

Before you choose any of the software you must create a list. In that list, write your must-have features, and consider your growth plans. You may also decide how much tech complexity your team can handle.

GoHighLevel vs HubSpot: Who Are They Best For?

Choose GoHighLevel if you are:

• A digital marketing agency or freelancer

• A coach, consultant, or service provider

• Running lead-gen campaigns and client outreach

• Looking to offer white-label software to clients

Choose HubSpot if you are:

• A B2B SaaS, eCommerce, or enterprise brand

• Focused on inbound marketing and SEO

• Growing a team and need advanced CRM tools

• Ready to invest in a scalable, all-in-one system

Final Thoughts | GoHighLevel CRM

Both GoHighLevel and HubSpot are powerful—but built for different needs. Identify who you are and what your business is. 

GoHighLevel is for agency owners, freelancers, and consultants looking to level-up their services. They can also go for ghl to replace the use of multiple tools for marketing and otherwise.

HubSpot is for large companies growing on content, CRM, and long term marketing growth. Medium sized enterprises can also for the software. But remeber, HubSpot is an expensive tool compared to ghl.

Don’t choose based on brand—choose based on what actually fits your workflow.

FAQs | GoHighLevel vs HubSpot

Q1: Is GoHighLevel a CRM like HubSpot?

Yes, GoHighLevel includes CRM features but is designed more for agencies and local businesses. HubSpot’s CRM is more advanced for B2B sales teams and enterprise use.

Q2: Can I blog with GoHighLevel?

Not natively. You’d need to integrate with a separate blog platform. HubSpot offers a full CMS for blogging and SEO.

Q3: Which platform is better for automation?

GoHighLevel offers more automation at a lower price. HubSpot has stronger automation—but only in higher-tier plans.

Q4: Can I use GoHighLevel for my own business, not as an agency?

Yes. GoHighLevel is great for coaches, consultants, service providers, and even real estate professionals.

Q5: Does GoHighLevel offer a free trial?

Yes, GoHighLevel offers a 14-day free trial (often extended in promotions).