ClickFunnels vs GoHighLevel | Which Funnel Builder Should You Use in 2025?

We are living in an era where creating an online business is simple and easy. But to develop an outstanding business in a smart way, we should have essential tools. They would help the business owners and marketers in selling their products, offering services, and generating leads. Two popular platforms that help with this are ClickFunnels and GoHighLevel.

Both platforms aim to simplify online marketing, but they serve different purposes. This guide will help you understand the differences between ClickFunnels and GoHighLevel, so you can choose the one that best fits your business needs in 2025.

Quick Comparison | ClickFunnels Vs GoHighLevel

Here’s a simple comparison to show the key differences between ClickFunnels and GoHighLevel:

ClickFunnels – Key Features

• ✅ Funnel Builder

• ❌ CRM (Contact Management)

• ❌ Advanced Email & SMS

• ❌ Website Builder

• ✅ Membership & Courses

• ❌ White-Label & SaaS

• ✅ Best For: Solo business owners

• ❌ Price: More value for money

GoHighLevel – Key Features

• ✅ Funnel Builder

• ✅ CRM (Contact Management)

• ✅ Advanced Email & SMS

• ✅ Website Builder

• ✅ Membership & Courses

• ✅ White-Label & SaaS

• ✅ Best For: Agencies and marketers

• ✅ Price: More value for money

What is ClickFunnels?

ClickFunnels is a tool available in the market made for building sales funnels. It was created by Russell Brunson, a well-known marketer. With ClickFunnels, you can make landing pages, opt-in forms, and thank-you pages. The goal is to guide your visitor step by step until they buy from you.

You don’t need to know coding. You can drag and drop parts to build your page. This makes it easy, even for beginners.

ClickFunnels also has training videos and courses inside a section called FunnelFlix. This helps new users learn how to sell online.

However, ClickFunnels is not a full system. It does not have its own built-in CRM. So you need to connect it with other tools to manage contacts and leads.

What is GoHighLevel?

GoHighLevel, also a common term used in the market is GHL, is an all-in-one platform. It is designed for digital agencies, but anyone can use it.

With GoHighLevel, you can build funnels, websites, and even blogs. It includes a full CRM to track leads, contacts, and sales. You can also run email campaigns, send text messages, and even set up voice calls — all from one place.

GHL also has a feature to build your own SaaS (software as a service) business. This means you can rebrand the platform and sell it under your own name. ClickFunnels does not offer this.

Many businesses use GoHighLevel to save money. Instead of paying for 5–6 tools, they just use one.

Feature Comparison: ClickFunnels vs GoHighLevel

1. Funnel Builder

Both tools let you create drag-and-drop sales funnels. ClickFunnels is very easy to use. It focuses only on building funnels. It also offers A/B testing, which means you can test two versions of a page to see which one works better.

GoHighLevel also has a strong funnel builder. It works in a similar way but is part of a much bigger system. If you want everything in one place, GHL might be better.

2. CRM and Contact Management

I have mentioned in the article before, ClickFunnels does not have a built-in CRM. If you want to manage customer contacts, you need to use another tool like HubSpot or Mailchimp.

GoHighLevel has a full CRM system. You can see all your leads, track calls, set tasks, and move contacts through your sales process. This is great for teams or agencies.

3. Email Marketing Automation and SMS Automation

ClickFunnels has a tool called Actionetics for email automation, but it is only available in higher plans. It does not support SMS.

GoHighLevel has full email and SMS marketing in all plans. You can set up automation, like sending a welcome email when someone signs up. You can even send follow-up texts.

4. Website and Landing Pages

ClickFunnels lets you build single pages, but not full websites. It works best for small funnel projects.

GoHighLevel includes a full website builder. You can create your homepage, blog, and more. This is useful if you want your entire website and funnel in one tool.

5. Membership, Courses, and Client Portals

Both tools allow you to create membership areas and online courses. ClickFunnels has a basic setup, while GoHighLevel has a full learning management system (LMS) for course creators.

You can also build client portals in GoHighLevel — useful for freelancers or agencies who manage clients.

6. White-Label and SaaS Resell

ClickFunnels does not offer any white-label options. You can’t rebrand or sell it as your own tool.

GoHighLevel offers white-label and SaaS resell features. This means you can rebrand GHL and sell it under your own company name. Many agencies use this to earn extra income.

Pricing Comparison

ClickFunnels Pricing

• Basic Plan – $127/month
  ✅ Limited funnels and custom domains
  

• Pro Plan – $157/month
  ✅ More funnels and domains
  ✅ Includes advanced features
  

• Funnel Hacker – $208/month
  ✅ Maximum access to features
  ✅ Highest funnel and domain limits

Each plan of ClickFunnels has limits on how many funnels and domains you can use.

GoHighLevel Pricing

• Starter Plan – $97/month
  ✅ All core features included
  

• Unlimited Plan – $297/month
  ✅ Unlimited accounts
  ✅ White-label branding option
  

• SaaS Pro – $497/month
  ✅ Full SaaS resell rights
  ✅ White-label + API access

Here, even the lowest plan gives you more value. The SaaS Pro plan allows you to white-label and resell the platform.

Integration With Tools

ClickFunnels works with tools like:

• Stripe (for payments)

• Zapier (for connections)

• Calendly (for bookings)

• Twilio (for communication)

GoHighLevel also works with Stripe, Twilio, Zapier, and Calendly. But it also includes built-in features like:

• Call tracking

• Appointment scheduling

• Email & SMS tools

Pros and Cons

ClickFunnels 

✅ ClickFunnels Pros

• Easy to learn

• Great training (FunnelFlix)

• Quick setup for simple funnels

❌ ClickFunnels Cons

• No built-in CRM

• Fewer automation tools

• Higher pricing for fewer features

GoHighLevel 

✅ GoHighLevel Pros

• All-in-one marketing platform

• Built-in CRM, SMS, calling, and email automation

• White-label and SaaS reselling option

• Great value for agencies and service providers

❌ GoHighLevel Cons

• Can feel overwhelming at first

• Takes time to learn everything

• Some features require tech knowledge

Who Should Use ClickFunnels or GoHighLevel?

Use ClickFunnels if:

• You are a beginner or solo entrepreneur

• You want to launch a simple funnel fast

• You prefer a simple tool with training

Use GoHighLevel if:

• You are a marketing agency

• You want to manage leads, emails, and SMS in one place

• You want to build a SaaS business or resell the platform

Real Reviews and Community

Both tools have big user communities.

• ClickFunnels users are called Funnel Hackers

• GoHighLevel has a strong Facebook group for agencies

On sites like TrustPilot and Reddit, GHL users often praise its value and features. ClickFunnels is loved for its ease but criticized for its cost.

Final Verdict: ClickFunnels vs GoHighLevel

If you want something fast and simple, ClickFunnels is a good choice. But if you want to grow long-term, and need more tools in one place, GoHighLevel gives better value.

✅ ClickFunnels is Best For 

• Beginners

• Fast Funnel Launch

✅ GoHighLevel is Best For 

• Agencies

• Full Marketing Control

FAQs | ClickFunnels Vs GoHighLevel

Q: Can I use both tools together?

Yes, but it’s not needed. They do similar things.

Q: Is GoHighLevel better than ClickFunnels?

If you need an all-in-one system, yes. It gives more tools for the price.

Q: Can I sell courses with GoHighLevel?

Yes, it has a full course builder.

Q: Is ClickFunnels good for agencies?

Not really. It lacks CRM and client tools.