Kajabi vs GoHighLevel | Which Platform is Best for Your Online Business in 2025?

Trying to decide between Kajabi vs GoHighLevel? You’re not the only one stuck in that boat. These two platforms are everywhere right now, and they both do big things—but in totally different ways. Kajabi is built for course creators and coaches who want a smooth, all-in-one setup. GoHighLevel? That one’s a powerhouse for agencies, marketers, and service-based businesses that need serious automation and control.

But here’s the kicker... in 2025, the gap is getting tighter.

Let’s break it all down in plain talk, no tech babble, and no sales pitch. This guide walks you through every angle so you can pick what actually works for your business.

Kajabi vs GoHighLevel: A Quick Snapshot

Kajabi is clean, simple, and creator-first. It’s perfect for coaches, consultants, and online educators. If you want to launch your business, build a course, and go live this weekend—Kajabi’s your buddy.

GoHighLevel is a different beast. It’s a power-packed platform made for marketers and agencies. Funnels, automation, CRM, SMS marketing, client portals—you name it, it does it. It's built for people who want more control and more scalability.

What is Kajabi?

Kajabi is an all-in-one platform tailored for digital products. That means online courses, memberships, digital coaching, and gated content. It’s the platform of choice for solopreneurs who don’t want to mess with integrations or tech headaches.

You get a website, course builder, checkout system, email marketing, and community tools—all in one dashboard.

Who it’s best for:

• Course creators

• Coaches and digital educators

• Personal brands and creators who value ease

What is GoHighLevel?

GoHighLevel is a full-stack sales and marketing platform. It’s used mostly by agencies, service providers, and SaaS resellers. But lately, even coaches and consultants are jumping on board—because the automation is just that good.

It gives you funnels, websites, email and SMS marketing, CRM, client portals, white-label dashboards, and so much more.

Who it’s best for:

• Marketing agencies and consultants

• Freelancers scaling services

• SaaS builders and resellers

Website and Funnel Building

Kajabi makes it super easy to build landing pages and sales sites. You drag, drop, and go live. Templates look slick, and the editor is intuitive—even if tech scares you.

GoHighLevel offers much deeper funnel customization. You can do upsells, downsells, A/B testing, and map out full-blown sales journeys. It’s more powerful, but also takes a bit more time to learn.

If you’re just looking to launch a course site—go Kajabi.
If you want marketing muscle and full control—HighLevel is your play.

Course and Membership Creation

This is Kajabi’s bread and butter. Their course builder is smooth, clean, and user-friendly. You can drip content, create quizzes, build communities, and even launch mobile-ready lessons. It just works.

GoHighLevel added a course feature, but it’s still catching up. It works fine if you’re already inside the platform, but don’t expect the polish Kajabi brings.

Verdict: Kajabi is still the king when it comes to courses and memberships.

CRM and Client Management

Kajabi has a basic contact database. It lets you tag users, segment lists, and send emails. That’s about it.

GoHighLevel, though? Full CRM features. You get pipelines, deal tracking, automated follow-ups, lead scoring, and sales forecasting. It’s built to manage real sales workflows and client pipelines.

If client management is part of your game, GoHighLevel wins. No question.

Email, SMS, and Marketing Automation

Kajabi has a decent email system. You can send broadcasts, automate sequences, and segment users. But that’s where it stops.

GoHighLevel takes things to another level. You get bulk email, SMS campaigns, voicemail drops, call tracking, even WhatsApp and Instagram DMs. Their automation builder is visual and lets you design workflows that respond to user actions in real time.

So yeah, GoHighLevel absolutely crushes it here.

White Labeling and SaaS Mode

Kajabi doesn’t offer white-label features. It’s your brand—but under their system.

GoHighLevel lets you go full white-label. You can slap your logo on the dashboard, build sub-accounts, and even charge monthly for your own SaaS version. That’s a huge deal for agencies.

If you’re looking for recurring revenue through client portals or want to sell software under your own name, GoHighLevel is unmatched.

If you’re running an agency or service-based biz and want to scale without getting buried in tasks, get a dedicated team to handle your GoHighLevel builds and automations. It’ll save you time, money, and tons of tech headaches.

Pricing and Value in 2025

Kajabi pricing starts around $79 a month and goes up to $319. You get simplicity and an elegant interface. But it can feel pricey if you’re just starting out.

GoHighLevel starts at $97/month for solo users. Their $297 plan gives you unlimited accounts. And at $497, you unlock SaaS mode with white-label branding and client billing tools.

HighLevel gives you more firepower per dollar. If you're scaling or running multiple brands, it’s a better value long-term.

Ease of Use

Kajabi is super beginner-friendly. You don’t need tutorials, you just log in and build.

GoHighLevel has a learning curve. But once you understand the flow—it’s powerful as hell. They also offer onboarding, live support, and a massive community.

If you need fast setup, go Kajabi. If you’re willing to learn, GoHighLevel will do more.

Customer Support

Kajabi offers email support and live chat. Their help docs are clean and detailed.

GoHighLevel gives you 24/7 support, daily Zoom calls, Discord communities, and Facebook groups. You get help fast—and from real people who use the tool every day.

That’s a big win for GoHighLevel.

Who Should Choose What?

Go with Kajabi if:

• You sell courses or coaching and want zero tech stress

• You value design, UX, and simplicity

• You’re not doing high-level automation or client work

Go with GHL if:

• You run a service biz, agency, or consult clients

• You need deep automation, CRM, or white-label tools

• You’re building SaaS or scaling operations fast

Switching Between the Two?

Yes, you can switch. There are migration tools and specialists who’ll help you move content over. But make sure to test each platform first. They run very different under the hood.

Use the free trials. Take them both for a spin before you commit.

Not Sure Yet? Here Are Some Alternatives

If neither one feels quite right, check out:

• Systeme.io - Free and simple

• Podia - Very beginner-friendly for courses

• Kartra - Good all-in-one with course tools

• ClickFunnels 2.0 - Built for funnel-heavy marketers

You can also check our article gohighlevel vs hubspot and gohighlevel vs kartra. The comparison will help you in analyzing more alternatives for your better use.

Final Verdict: Which One Wins in 2025?

If you’re focused on creating and selling digital content, Kajabi’s got you covered. It’s clean, simple, and made for creators.

If you're scaling services, running campaigns, or building systems—GoHighLevel gives you way more control and ROI.

Truth is, both are solid. It just depends on your business model and how much horsepower you need under the hood.

Try Before You Buy

Take Kajabi for a 14-day free spin.

Or test-drive GoHighLevel and see how it stacks up.

This isn’t a small choice. But the right tool can seriously upgrade how you run your business.

Ready to scale with GoHighLevel but don’t want to build everything yourself?
Get a team of GoHighLevel pros to do the heavy lifting while you focus on growing your business.

FAQs | Kajabi vs GoHighLevel

1. What’s the real difference between Kajabi and GoHighLevel?

Kajabi was created originally for course creators, coaches, and digital product sellers. You can build, launch, and manage your content all in one spot. GoHighLevel is for marketers, agencies, and service pros—it’s all about funnels, CRM, automation, and lead generation.

2. Is Kajabi easier to use than GoHighLevel?

Yep—Kajabi’s way more beginner-friendly. It’s simple, clean, and built for non-techies. GoHighLevel takes more time to learn, but once you’ve got it down, it’s a beast in terms of what it can do.

3. Which platform has stronger marketing tools?

GoHighLevel wins, hands down. It comes packed with advanced email, SMS, funnels, automation, call tracking, and more. Kajabi’s solid for email and launches, but it’s more about delivering content than hardcore marketing.

4. Can I sell courses on GoHighLevel like I can on Kajabi?

You can—but Kajabi is built for it. GoHighLevel has course and membership features, but they’re not as refined. If courses are your bread and butter, stick with Kajabi. If you’re also managing clients or leads, GoHighLevel might make more sense.

5. Is GoHighLevel better for agencies?

No contest—GoHighLevel all day. It was made for agencies. You can white-label it, manage multiple clients, run campaigns, and even resell it. Kajabi’s not built for that world—it’s for solo creators.