GoHighLevel Pricing Guide 2025 – Starter, Unlimited & SaaS Pro
Understanding GoHighLevel Plans and Costs
Many individuals, business owners, agency runners, and automation needers are searching for an all-in-one platform that builds funnels, handles email, text campaigns, and client management. And many of them are using GoHighLevel. This amazing platform has quickly become a go-to tool for digital agencies, coaches, and small businesses. Especially for those who want to cut down on software costs while scaling smarter.
But there is the big question every newbie asks for before signing up for the ? and that is what does GHL really cost, and which plan makes sense for you? The following guide breaks down the latest GoHighLevel pricing, features, and add-ons in easy language so you can decide with confidence.
Quick Highlights
GoHighLevel offers three main plans starting at $97 per month.
Most agencies pick the Unlimited plan ($297/month) for client work.
The SaaS Pro plan ($497/month) is built for agencies ready to scale with their own branded software.
Add-ons like phone, email credits, and a white-label mobile app come with usage-based fees.
What is GoHighLevel?
GHL is an all-in-one CRM and marketing automation platform designed for agencies and service-based businesses. You don't need to look in every other automation tool. No need to juggling 6–7 different apps, for instance ClickFunnels, ActiveCampaign, Calendly, and Zapier, you get everything in one dashboard in HighLevel.
Core Features of GoHighLevel
Funnel and landing page builder
CRM and pipeline management
Two-way SMS and email marketing
Booking calendars and automation workflows
Membership site hosting
White-label branding for agencies
Having GHL platform is like having a digital toolbox where every wrench, hammer, and screwdriver you need is already inside.
Who Can Benefit from GoHighLevel?
Many can use GHL platform for their gains. For example:
Marketing agencies that are managing multiple clients
Freelancers especially those who want to offer a full-service experience
Coaches and consultants who sell online courses or memberships
Local businesses looking to streamline leads, calls, and follow-ups
If your business depends on attracting leads, booking clients, or running campaigns, this platform can save you time and money.
GoHighLevel Pricing Plans (2025)
Starter Plan – $97/month
What You Get:
One account (no client sub-accounts)
Funnel builder and websites
CRM and pipeline tools
Email and SMS campaigns
Booking calendar
This plan works well for freelancers, solo coaches, or small shops that don’t need multiple client accounts.
Is the Starter Plan Right for You?
If you’re just testing the waters or replacing a few tools, yes. But if you plan to manage several businesses or clients, you’ll likely outgrow it fast.
Unlimited Plan – $297/month
What You Get in Addition to Starter:
Unlimited client sub-accounts
White-label desktop app
Membership and course hosting
Advanced automation
This is the most popular option. Agencies that handle different brands or clients usually land here because it offers scalability without breaking the bank.
SaaS Pro Plan – $497/month
What You Get in Addition to Unlimited:
Branded mobile app on iOS and Android
API access for deeper integrations
Priority support
Why This Plan Works for SaaS Agencies
This package allows you to resell GoHighLevel as your own SaaS product—no coding or developers needed. Many agencies use it to launch branded software and create recurring revenue streams.
GoHighLevel Pricing Comparison
The Starter plan costs $97 per month. It’s best for freelancers and small businesses who want an affordable entry point to GoHighLevel.
The Unlimited plan is $297 per month. It’s designed for agencies and consultants, offering unlimited accounts along with white-label features.
The SaaS Pro plan comes in at $497 per month. It’s ideal for scaling agencies and SaaS models, providing a branded mobile app plus API access.
Key Notes and Considerations
Add-ons like phone calls, emails, and verifications are usage-based.
Annual billing saves you money compared to month-to-month.
Upgrading is simple as your business grows.
Core Subscription Packages Explained
While the three main plans cover most needs, GoHighLevel also offers optional extras for businesses with specific requirements.
Add-Ons and Usage-Based Costs
Agency Wallet
A built-in wallet for handling usage charges.
LC Phone System
Call tracking, outbound dialing, and client communication.
LC Email System
Send bulk emails with reputation management.
Email Verification Credits
Keep your email lists clean and boost deliverability.
Dedicated IP Address
For high-volume email senders who need full control.
Workflow Premium Triggers and Actions
Unlock advanced automation logic.
Workflow Pro Package
Extra power for complex workflow needs.
HighLevel Business Listings
Helps local businesses manage directory listings.
WordPress Hosting
Host client websites within the same system.
WhatsApp Integration
Two-way messaging on one of the world’s biggest chat apps.
Marketplace Services
Hire experts and access third-party solutions.
White-Label Client Mobile App
Your own branded app for iOS and Android.
Domain Name Purchases
Register domains directly inside GoHighLevel.
AI Employee
AI-powered chat and task automation for client support.
Smart Address Autocomplete for Forms
Speed up form fills with predictive typing.
Ad Manager
Run and manage ads within the platform.
GoHighLevel vs. Competing Tools in 2025
Compare GHL against ClickFunnels, HubSpot, and ActiveCampaign, you will find out that the pricing is competitive. Most agencies spend over $600–$1,000/month on separate tools. With HighLevel, you’re consolidating that spend into a single system, often at a third of the cost.
Choosing the Best GoHighLevel Plan for Your Business
Start with $97/month if you’re solo and want to test the platform.
Go for $297/month if you run an agency or manage multiple clients.
Choose $497/month if you’re serious about SaaS, branding, and scaling big.
The key is to match your current stage with the right package. As your business grows, you can move up without switching platforms.
Frequently Asked Questions (FAQs)
Q1. Is it possible that GoHighLevel replaces ClickFunnels or HubSpot?
Yes. For many agencies, GHL replaced funnels, CRM, email marketing, and more in one platform.
Q2. Can I get a free trial of GoHighLevel?
Yes, a 14-day trial is usually available for new users.
Q3. Is GoHighLevel only works good for agencies?
No. While it’s popular with agencies, freelancers, consultants, and small businesses also use it.
Q4. Is it necessary for me to have the SaaS Pro plan to succeed?
Not always. Many agencies thrive on the $297 Unlimited plan. SaaS Pro is best if you want to launch your own branded software.
Final Thoughts | GoHighLevel Pricing
GoHighLevel pricing may look heavier at first glance, but when you compare it to juggling multiple tools, it’s a money saver. The Starter plan is fine for beginners, the Unlimited plan is the sweet spot for most agencies, and SaaS Pro is built for those ready to brand and scale.
If you want one system to run funnels, emails, texts, and client management without duct-taping a dozen apps together, GoHighLevel is worth a serious look.
