Building Funnels with GoHighLevel

Building Funnels with GoHighLevel 2025 | Step-by-Step Tutorial, AI Tips, and Funnel Hacks

June 16, 20258 min read

Funnels bring the money in. Period. And GoHighLevel? It’s like your all-in-one Swiss Army knife for digital marketing and don’t forget the marketing automation. GoHighLevel makes it easier than ever to build high-converting funnels that work for you on autopilot. If you’re tired of jumping between apps or duct-taping tools together, this baby’s got your back.

You don’t need to be a tech wizard or some Silicon Valley hotshot. You just need the right setup, the right flow, and a little bit of hustle, and obviously the right tools. And we have that:GoHighLevel funnel builder. 

This article walks you through building funnels inside GoHighLevel, no fluff, no tech headaches. 

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What Makes GoHighLevel Funnel Builder different from Others?

Let’s be real: most funnel builders are one-trick ponies. GoHighLevel? It’s a whole dang rodeo.

You’re not just building a funnel here, you’re running the whole full-blown show. CRM, calendar, text follow-ups, automation, payments, email, lead generation and management, appointment scheduling, and more, all in one dashboard. 

While tools like ClickFunnels and Kartra focus on funnel design, GoHighLevel combines everything under one roof. It’s like the Walmart of softwares; get all you want on one platform.

This thing’s a beast for agencies, coaches, and small biz owners who want to keep their pipeline poppin’ without burning out or bleeding cash on 10 different tools.

You get drag-and-drop design, email marketing, calendar booking, text follow-ups, and a pipeline system that tracks every step.

Funnels in GoHighLevel | The Basics You Gotta Know

So what’s a funnel? Think of it like your digital sales rep. It walks your lead from “kinda curious” to “shut up and take my money.”

A funnel is not just a landing page. It’s a system that walks your lead step-by-step toward action, book a call, make a purchase, sign up, or whatever you need.

Your GoHighLevel funnel might include:

  • Opt-in or Landing pages (aka first impression)

  • Sales page (where the magic happens)

  • Checkout/order form

  • Thank you page or upsell

  • Calendar booking (if you’re selling time)

  • Upsell/downsell (optional)

You build these inside sub-accounts (if you run an agency), so your client funnels stay clean and organized. Each page is a step in the journey — and yeah, it’s all drag-and-drop simple.


What Kind of Funnels Can You Build Using GoHighLevel Funnel Builder

You can create all sorts of funnels:

  • Lead funnels – Grab emails with freebies. For example, free guides, checklists, or ebook downloads

  • Sales funnels – Move products or services. For instance, product offers or coaching sessions

  • Booking funnels – Appointments, calls, or demos

  • Course or webinar funnels – Hype up events, replays, courses with email follow-ups

  • Survey funnels – Qualify and segment your list like a pro

  • Review funnels - Boost your Google Business ratings and reputation

The whole platform’s set up almost with everything. So you don’t have to juggle 5 different apps. You just plug and play.

If you are not sure and want some assistance in this regard, CRM Automates is the best place to go. They have pay as you go model model where you can simply hire a dedicated specialist for a specific task - like a freelance. Once your work is done, just check the quality, pay the agreed price and off you go. No commitments, no long waits.

How to Build a Funnel in GoHighLevel | Step-by-Step Guide (Simple & No Jargons)

1. Log into Your Dashboard and Head to Funnels

Head into your sub-account. Tap on the “Funnels” tab and click “Create New Funnel.” 

2. Name Your Funnel and Choose a Template

Give your funnel a name you’ll recognize. You’ll see it every day, so keep it straight. 

Then, you have the choice to pick from pre-made bad boys (templates) or build your own layout. Either way, it’s plug-and-play.

3. Add Your Funnel Steps

Add pages for opt-in, sales, checkout, upsells — anything you want. Drag and drop to change the order. Follow the easy-peasy way as below:

Landing page → Sales page → Checkout → Thank You → Upsell (if you’re feeling fancy). Drag, drop, done.

4. Customize Each Page

Slap in your copy, images, videos, forms. Make it pop. Your funnel, your vibe. GHL has the built-in editor to add text, images, buttons, forms, and countdown timers. You just have to make it your own.

5. Set URLs and Domain

Each step has its own link. You can hook up your own domain for a pro look. What’s better? Hook up your domain and don’t settle for that default GoHighLevel link. Keep it clean.

6. Add Forms, Connect Payments or Calendars 

Plug in forms to collect data. Add Stripe if you’re selling. Or sync with your calendar if it’s a booking funnel.

7. Link With Workflows

Tie your funnel to a workflow. When someone opts in or books a call, the system kicks off email or SMS automation. It’s all built-in.

8. Test and Go Live

Always test it! Make sure the pages flow, forms work, and automations fire. Once it’s smooth, hit publish. Go live only when it’s bulletproof. Never skip this step, cowboy.

Funnel Problems? Quick Solution

  • Funnel not converting? Rework your copy or simplify your offer. Tweak your offer or headline. Place somewhat strong call-to-actions. Even try a bolder CTA.

  • Payment not going through? Double-check Stripe setup and whether it has integrated completely or not.

  • Leads not showing up?  Make sure your form connects to a pipeline or workflow.

  • Mobile issues, looking wonky? Use the mobile preview tool and clean up the layout.

Power Up Your Funnel with Automation | GoHighLevel AI

This is where the GoHighLevel AI tool shines.

Once someone hops into your funnel, the AI handles biz. You can trigger emails, SMS, voice drops, even review requests, all based on what your lead does inside the funnel. It's like cloning your best closer and letting them work 24/7.

A few ways to use GHL automation:

  • Email drip series after someone opts in

  • Trigger text reminders before appointments

  • Send cart abandonment follow-up

  • “Thanks for booking” message

  • Auto-move leads through your pipeline via stages based on funnel activity

  • Ask for a review after service is delivered

The GoHighLevel AI tool can handle repetitive follow-ups, saving time while keeping your brand on point.

The AI ain’t here to take your job. It’s here to give you your time back.

Make It Convert Like Crazy | Pro Tips That’ll Make Your Funnel Print Cash

Here are a few simple hacks to juicing up your results. Try these simple yet effective tricks:

  • Drop killer headlines that slap - bold, clear headlines

  • Add real social proof - testimonials, screenshots and reviews

  • Offer a time-limited deal - Add urgency — flash deals, timers, “only 3 left!”

  • Add upsells or order bumps (extra bucks, no extra work)

  • Make buttons BIG and easy to tap

  • Use short videos for trust, even a quick selfie vid builds trust

  • Make it phone-friendly — 70% of users are on mobile

  • Split test like a madman — small tweaks = big wins

Don’t overthink it. Just build, launch, learn, repeat. If you have no idea how to buil and setup funnel then you can simply take help from a dedicated team of GHL funnel experts.

Tools and Integrations | Plug-Ins and Add-Ons to Supercharge Your Funnel

Level up with these extras:

  • Stripe –for quick and clean checkouts

  • Calendly or native Calendars – for bookings

  • Twilio – for texts and voice follow ups

  • Zapier – for when you wanna get nerdy and link third-party apps

  • Facebook Pixel / Google Analytics – for tracking and retargeting like a sniper

You can even plug your funnel into reputation tools or run retargeting ads. GoHighLevel plays nice with others. But honestly, you probably won’t need much else.

GoHighLevel vs Other Funnel Platforms

GHL is not alone here. There are many other powerful players available in the market that have the option of funnel building etc. We have created multiple articles about GHL competition where you can easily find comparison between GHL and other tools

Below is a very brief comparison with ClickFunnel and Systeme io.

You’re basically getting an entire agency stack in one. Less juggling, more closing. Read the article for more detailed comparison between GHL and Systeme io.

Real Funnel in Action | Cases That Win

  • Agency landing funnel - pitch deck + demo booking

  • Chiropractor funnel -lead magnet + calendar + SMS

  • Local dentist funnel - appointment calendar + follow-ups

  • Coaching offer funnel - video + Stripe checkout + upsell

  • Local service funnel - Google review request (GMB) + follow-up sequence + SMS automation

  • Ecommerce product funnel - product + order bump + thank-you email

FAQs | Building Funnels in GoHighLevel

Q: Can I use my own domain?
Yup. Connect any custom domain to your funnel.

Q: Can I clone funnels?
Yes. You can clone, tweak, and reuse across clients or offers.

Q: Is the GoHighLevel AI tool helpful here?
Absolutely. It boosts follow-up, responds to leads, and automates sales — hands-free.

Q: Do I need other tools while using GoHighLevel Funnel Builder ?
Nope. Unless you want extras like video hosting or advanced tracking, GoHighLevel has it all.

Final Thoughts | GHL Drag And Drop GoHighLevel Funnel Builder

Funnels are the new storefront. If you want results without the hassle, GoHighLevel makes the game easy. From templates to tracking, and with the power of the GoHighLevel AI tool behind it, you can build funnels that not only look good — they bring in cash.

So stop overthinking. Log in, build, and launch your first funnel today. Need help? Contact CRMAutomates today and start your funnel building journey now!


Muhammad is the founder and CEO of crmautomates.com

Muhammad

Muhammad is the founder and CEO of crmautomates.com

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